We're on a mission to make smart buildings, make equipment and IoT available and easy to use for OEMs, system integrators, facilities managers and end-users.

J2's Head Office

We use the latest technology to join forces with our ecosystem partners to accelerate the design, build and delivery of their own smarter products and services. At our core is the state-of-the-art FIN Framework software and apps that are fully-adaptable and can be seamlessly integrated.

We are proud to create value, by providing intuitive user-experience, intelligent data-management, simplified workflows and IoT enablement to improve lives, communities and places.

FIN Training

As well as having the most disruptive and innovative technology, we pride ourselves on our friendly, personal and knowledgeable service, building strong relationships, and maintaining trust and authenticity with our partners throughout our entire journey together.

With our Head Office in California and an R&D facility in Bucharest, Romania, we are a wholly-owned subsidiary of Siemens AG, operating as an independent legal entity.

We are also a proud founder and supporter of Project Haystack.

Find out more about J2 Innovations

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Meet the team



Chief Executive Officer

Alex joined in the summer of 2018 as our Chief Operating Officer. Previously working in Siemens Headquarters in Europe. Alex was the responsible Vice President for Software and IoT at Siemens Building Products. He brings expertise in building automation software, corporate strategy, portfolio management and OEM sales from 10 years with Siemens. He has embraced J2's entrpreneurial spirit and is driving J2's growth and global expansion. Outside of work Alex enjoys skiing, hiking, and travelling. As a foodie, he's enjoying all the good things California has to offer.



Chief Finance Officer

David joined J2 Innovations from Siemens US after the acquisition. tasked with handling all financial and accounting related topics.

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Vice President Sales EMEA & VP Global Marketing

Chris joined J2 Innovations in October 2018, in order to develop J2's sales outside of North America. Chris comes with a wealth of experience in the building automation market and with skills in strategic business development and marketing. Chris has previously spent 12 years developing open framework business in Europe so he is excited to now be working with the next generation product. Chris is passionate about simplicity, energy saving, renewable energy and electric transport.



Vice President Sales Americas

Jeremy is our Vice President of Sales Americas and comes with 20+ years of industry experience as a distributor, contractor, manufacturer's representative, and more recently as the VP of Sales and Marketing for an industry leader in controls technology. Jeremy brings a wealth of knowledge in business development, corporate strategy, and process driven improvement. Jeremy is based in Atlanta, Georgia and is focused on building strategic partnerships.



Vice President of Customer Experience

Scott joined J2 Innovations as a partner in 2011. He is responsible for global marketing strategy and actively participates in corporate evangelism activities. Prior to joining J2 Innovations, Scott served as Director of Sales, Sr. Applications Engineer, and Manage of Technical Services for Tridium. He is best known as an industry expert in smart homes, smart buildings, smart device management, and has been an active spokesman for the Niagara Framework community for over 10 years. Scott is a past president of ASHRAE, attended Clarkson University for Mechanical Engineering, and recently graduated with a BS/Business in Organizational Innovation.



Vice President Software Engineering

Michael Rochelle joined J2 Innovations as a partner in the first quarter of 2009. He is responsible for research and development, sofrware architecture, organizational technology decisions, and solving significant and complex technical obstacles. Prior to joining j2 Innovations, he developed highly intereactive applications for the web, networks, database, and applications that intergrate hardware with software. Michael Rochelle is extremely passionate about pioneering technology to solve real world problems.